1. The agri-food industry has careers in every step of the process from the farm to your plate.
2. Agriculture is responsible for one in eight jobs and they are pretty stable during recession.
3. Agriculture relies on the health of natural resources so the industry must be forward-thinking to continue growing food. Many new career opportunities are focusing on efficiency and precision.
4. Innovation is welcomed and the agri-industry is constantly adapting to the consumer’s demand for a high quality food plus the growing population.
5. Agri-food careers can fulfill many personal visions and expectations. They meet the desire for flexibility and personal enjoyment as well as provide financial reqards.

Ideas to consider:

1. Could you fulfill any of your career goals in the agri-food sector?
2. Can you recall a positive media story about agriculture?
3. Can you recall a negative media story about agriculture?
4. Which story is most impactful?